I continue follow Neville Hobson on Twitter for the same reason why I often follow a slow-moving truck on the freeway: There's a certain bovine comfort to it.
Neville, a U.K.-based communication consultant, issued 40 Twitter tweets on one recent day. That's about four tweets for every waking hour.
Neville Hobson is tweeting two packs a day.
I don't know how he does it any more than I know why he does it.
Most of Neville's posts are links to articles and web sites of interest to him and his communication followers, and I understand why he shares them.
But why is he clogging up the Twittersphere with these kind of posts:
"Now heeding calls to pay attention to family things as I promised I would today :) See you later!"
"At the gate, boarding flight EDI to LHR soon."
"FedEx guy just came. As a result I noticed that the doorbell battery needs replacing :)"
"At desk after dinner, away an hour, 3 missed calls on mobile. None with caller ID and none left message. Ok, so what do you want from me?"
"Time for a bite with some rioja."
I've actually asked Neville about his Twitter philosophy before and received such a vague response that I'm discouraged to try again. (Neville and I are techno frenemies; we've found one another engaging in person and yet confound each other online.)
However, I will let him know I've posted this and see if he'll weigh in here on the question: Don't
you worry that if everybody tweets every time they fart, Twitter will
become an even more overwhelming clusterfuck than it is now?
Whatever Hobson's Twittering excesses, at least they are his own.
Did you know the social media empressario Guy Kawasaki actually hires this person to "ghost tweet" for him? That's probably why Kawasaki has issued 24,590 Tweets since joining Twitter, as compared to Hobson's paltry 18,539.
Neville Hobson and Guy Kawasaki—at the precise moment that I've finally come to see Twitter's social utility, why are you trying to ruin it for everyone by tweeting too much?