In my latest post at McMurry.com, I accuse Jim "Captain" Kirk at the Chicago Sun-Times of having not the foggiest idea what he's talking about when he says the Sun-Times is "a technology company that happens to publish a newspaper."
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In my latest post at McMurry.com, I accuse Jim "Captain" Kirk at the Chicago Sun-Times of having not the foggiest idea what he's talking about when he says the Sun-Times is "a technology company that happens to publish a newspaper."
Posted at 10:46 AM | Permalink | Comments (2) | TrackBack (0)
A job description for a speechwriter at the Federal Reserve Bank of Cleveland contains a special section titled "Complexity of Challenges":
"Requires following somewhat defined procedures. Decisions can be complex and have an impact on the entire Bank location. Requires independent thinking and decision making."
In short: You'll do as you're told, but if you mess up, you'd better think fast because you're on your own.
But we knew that ....
Posted at 05:16 AM | Permalink | Comments (1) | TrackBack (0)
Hi David,
How are you doing? I would love a moment to chat with you about my new favorite item. Being an outdoor enthusiast myself, I know how important it is to always make sure I have the proper gear. And being a woman who loves the outdoors I like my gear to have a little style too. For me there is nothing better than hiking my favoite trail with a great playlist on my iPod and some good ear buds, but decent tech gadgets are always so plain! Women today want everything to be a reflection of their style. And with chicBuds bridging the gap between fashion and technology, your favorite outdoor gadget can now match your style preference perfectly! Austere ear buds are a thing of the past, with the newest addition to the chicBuds collection: ARTS! ARTS inner ear buds combine modern design with contemporary patterns and styles. Women can wear Zebra Stripes to mirror their wild side, Pink Leopard to match their summer brights, and Blue Graffiti to capture that edgy cool vibe. And my favorite part? chicBuds ARTS are made from tangle-resistant flat cords, so you can toss them in your backpack and pull them out whenever you need them, knot-free! You can check them out online here: http://chicbuds.com/arts.html, and please let me know if you want some more info or want to try a pair out for Murray, David.
Megan R
chicBuds Consumer Electronics | ChicExecs PR Firm
I didn't have time to write her a long letter back, but I didn't want to snub her, so I just sent a quick note:
Dear Megan R,
What the fuck are you doing with your life??
Murray, David
I haven't heard back yet, but I won't press her, because she probably needs some time to think.
Posted at 05:03 AM | Permalink | Comments (2) | TrackBack (0)
Sez my pal Wilma Mathews:
"Just started reading 'OtherWise' by Dick Martin and think it's a must-read. 'Building relationships in such a diverse and divisive world requires broader and more inclusive thinking. It's not enough to be smart; we also have to be Otherwise.' I highly recommend it."
I responded that I would read the book—if I were a broader and more inclusive thinker.
Posted at 05:35 AM | Permalink | Comments (1) | TrackBack (0)
Blowing out of town for a long weekend, so Friday Happy Hour comes on Thursday. But this video, when you consider the political context—it was 40 years from the Bunkers to Barack—ought to hold us over.
Posted at 05:12 AM | Permalink | Comments (3) | TrackBack (0)
Technorati Tags: All in the Family, Archie Bunker, Edith Bunker, gay marriage, President Obama
There's a lot of talk these days about bipartisanship, as if horsetrading is a high human ideal.
When I'm negotiating with someone—over the price of a car, who will cover the travel expenses, or what we'll have for dinner—part of my agenda is to make sure the other fellow has gotten his. I try not to enter into any negotiation where I don't believe the other person has a good chance of getting as much out of it as I do.
But more than that: I want the end result of every conversation to end justly and right in the long run: for me, for him—and for you and you and you. It doesn't always happen, but it's always the goal. When it happens, you know. And when it doesn't, you know that too.
This, I call kindred communication, the idea that every negotiation, and I've been having a lot of them lately, takes place in a larger context of a human society that is made less cohesive when someone puts the screws to someone else, when someone gives up too much out of a moment's desperation, when a lopsided deal is made and then painfully lived with.
Bad contracts written and verbal, spoken and unspoken, give rise to rancor, resentment, fear and contempt that affects many people outside the negotiating parties. And good contracts, meanwhile, hold our world together and give us what little security and stability we have.
My chronic mistake is that I foolishly believe (and learn otherwise, and then believe again) that everyone else shares this idea, which I came to naturally, smugly assume is self-evident and keep to myself.
No more.
Them's my terms, people, take 'em or leave 'em.
Posted at 05:56 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: bibpartisanship, kindred communication, negotiating skills, negotiation style
It's karma. Bad karma.
I have publicly lampooned bad cover letters written by young people. Such letters range, not too widely, from the impossibly callow—"I think outside of the box (without even realizing it)"—to the insanely overeager—"I'm wicked good at successfully multitasking."
And I have been roundly excoriated by readers, many of whom see my attacks on these children as mean-spirited. In my own defense, I have wanted to say, "I criticize from a position of empathy! My post-college cover letters were also impossibly callow and insanely overeager!"
But no one would have ever believed that my letters were as silly as the ones I was lampooning. Maybe I wouldn't have believed it myself.
Cleaning out my writing closet last week, I ran across a notebook containing the first drafts of cover letters written by the guy on the right, just out of college.
It was the spring of 1992, exactly 20 years ago. I had graduated from Kent State University in December and moved to St. Louis to live with my girlfriend, who was working there, selling shoes. I soon convinced her that we should move to Chicago because I'd have a better chance of getting a writing job there and she could sell shoes anywhere.
I started buying the Sunday Chicago Tribune and answering classifieds.
Dear Sir, I am willing to bet that what you're about to read is the first scathing cover letter ever to come across your desk. Please do not confuse the mood of the letter with my general attitude.
At tender twenty-two, I have had it up to here with business. My experience with a single company has provided all the anger I'll ever need. I am a writer, so maybe you already understand. Let me explain, in case you don't.
The other day, I interviewed with an engineering firm [in St. Louis] whose name would only be important if the firm was unique. And if that was the case, I wouldn't bother with this commentary. I'll tell you the story.
The personnel director ushered me into his office ... [here, a section is missing, literature lost to history; but the letter continues] ...
Obviously, I did not get either the job or even the second interview, only a letter that told me I was "being considered for the position," which I received two days after the secretary told me that the copywriter position was filled.
Nothing I have told you qualifies me for a job at your agency, however I hope something I have told you qualifies me for an interview there. And I hope, again, that you don't construe the angry sarcasm of my commentary as being representative of my attitude.
I want to write for a living. I will do almost anything to achieve that end. What can I do for you? I look forward to your response.
But angry sarcasm wasn't my only rhetorical approach:
Ms. Belknap,
I am answering your advertisement in the Chicago Tribune; my interest is in the writing position, not only for the job itself, but for the goals of the Laboratory as well. As a recent student, I have a great interest in the learning and teaching processes.
At Kent State, I concentrated heavily on sociology and psychology, and recognized both the possibilities and the limitations of both fields; and, though vague, I think there is further connection between my knowledge and your needs ....
When vague connections are all you've got, vague connections are what you use. And my connections with the North Central Regional Educational Laboratory were vague indeed:
Dear Ms. — I write in response to your advertisement in the Tribune. The writer position is where my qualifications and interests lie.
What especially caught my eye was your commentary about the goals of NCREL: "bridging the gap between research and practice." As a recent college student (and a fairly recent high school graduate) I have ideas and opinions and feelings where all aspects of teaching and learning are concerned.
And although I understand my duties as a copywriter would not necessarily include the shaping of the organization's strategy, my passion for the subject makes the job all that much more attractive.
Lately I have been interviewing for various positions in the writing field, but I want to say I gave your's [sic] a great deal more thought and attention. (This, if I may admit it, is the fourth draft.) [A lie.]
Currently I am living in the St. Louis area, but can interview at your convenience, and plan a permanent move to Chicago within the month. You could accellerate [sic] that process considerably. I eagerly await your call.
That call never came—she was clearly intimidated by my willingness to shape the organization's strategy— but one of these letters, not in my records, did actually get me an interview, at Ragan Communications. Mark Ragan is the kind of guy who likes a brash young fool.
Mark's dad Larry, not so much. Mere weeks after signing on at Ragan, I proposed that I take over the column, on the front page of the flagship publication, that Larry had been writing for 30 years. "I'm pretty creative," I remember saying as the temperature began to plummet. But four years later—four hard years later—I did take over that column, at the age of 26. I eventually became editorial director there, and then went on to become the illustrious writer whose literary stylings you enjoy today.
So lookee, Young Graduate: Being fresh out of college is a desperate time—probably the most desperate time you'll ever know, and the one reason I would never want to be young again: You've got a degree, you've got some talent, but you have no experience, the economy is crap, and the business world has been getting along quite well without your bright shiny self for all these years.
How can you convince someone to give you a chance? Try everything. Hang in there. Try to keep calm, and remember you only need to find one person crazy enough to hire you. And for heaven's sake, don't listen to assholes who tell you your cover letters are weird.
If I had written sane cover letters, I might have gotten the job at NCREL.
And what would have become of me then?
And perhaps more to the point, what would have become of NCREL?
Posted at 05:00 AM | Permalink | Comments (2) | TrackBack (0)
Technorati Tags: bad cover letters, callow, college graduate, cover letters, eager, Kent State University, Larry Ragan, Mark Ragan, NCREL
In the old days, as Kurt Vonnegut said, a twerp was someone who went around putting false teeth between his ass cheeks and biting the buttons off taxi cab seats.
Now that taxi cab seats no longer have buttons, a twerp is a person who says "amazing" instead of "amusing."
Like other twerps, who are always telling you how "brilliant" seemingly everyone they work with is, these twerps are trying to tell you they are amazing, for having such an amazing life.
You don't have to be brilliant to know that, when you're dealing with someone who is perpetually amazed and awestruck, you're dealing with a twerp.
Posted at 05:39 AM | Permalink | Comments (0) | TrackBack (0)
For three months of logistical planning, talent recruiting, politician persuasion, media relations and detail delegation, I think I believed I had earned the right for it not to be literally raining on the actual parade we had organized for the Rededidcation of the Studs Terkel Bridge last Saturday morning.
But there I was, in a cold and desolate parking lot with two Canada geese, wondering if anybody was gonna show up.
Posted at 05:58 AM | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: Studs Terkel Bridge Rededication, Studs Terkel Centennial
It's true that sometimes readers like the tidiness of an article that offers a specific number of tips or tricks—to get wine off a white shirt or to please your man.
But an editor mustn't get carried away. (In fact, not getting carried away is perhaps an editor's main skill.)
This morning on a PR trade publisher's website I am offered:
20 tips to help you proofread like a pro
15 tips to refine your email etiquette
10 everyday words that are often misused
5 corporate writing tips from Winston Churchill
One word or two? 6 pairs of commonly confused compounds
10 surefire ways to fail at Twitter
6 SEO changes to immediately make to your site
The No. 1 PowerPoint rule every presenter should ignore
5 PR lessons from Jackie Kennedy Onassis
5 ways TED catapulted into a global brand (and how you can, too)
4 ways to make your logo effective
While readers aren't actually tallying the numbers, this teetering stack of tips must give the reader a heavy feeling of duty, if not also a sense of the absurdity of bundling the whole wild and hairy world into infinite groups of tidy lists.
Perhaps tomorrow I'll offer 3 ways editors can make sure they vary their headline techniques so to avoid self-parody.
Posted at 08:37 AM | Permalink | Comments (4) | TrackBack (0)