As I say in my McMurry.com report on Content Marketing World 2012: I'm more than 40 years old. When a thousand otherwise sensible people flock to a flashy conference organized around a new idea, I giggle nervously. On my way to the conference.
To tell you the truth, I don't remember much for Content Marketing World, held in Columbus last week. Luckily I snuck a video camera in.
Get a load of this.
Where do I go to have a human interaction with a real person?
Posted by: james green | September 18, 2012 at 09:44 AM
Only to the mirror, Jim.
Posted by: David Murray | September 18, 2012 at 10:04 AM
Ah...I'm feeling I made the right decision, David. Though I would love to have grabbed a beer with you.
Posted by: Bill Sledzik | September 18, 2012 at 10:15 AM
Bill, I'm working on a longer and more thoughtful analysis of the conference this year. There were obviously a lot more ideas and practicalities shared at the conference than this video could show.
But if you were there last year, you didn't miss anything ESSENTIAL this year. And vice versa.
It's still SUPER-early days for content marketing. What the later days will look like is still very much in question.
Posted by: David Murray | September 18, 2012 at 10:40 AM
As a freelance writer, I have to express my complete and utter horror at this conference and the awful concept of "content" as a generic and virtually worthless entity. I can only imagine how little people want to pay for this bullshit. Thanks, David. If only I weren't Canadian I'd have a gun handy.
Posted by: Kate Zimmerman | September 19, 2012 at 02:15 PM
David,
It's utterly gross. You are brilliant in exposing this emperor without clothes. How about some integrity about content, say i as an ex- journalist and speechwriter.
Rhank you david, please never stop!
Annelies Breedveld
The Netherlands
Posted by: Annelies Breedveld | September 20, 2012 at 02:39 PM
Content marketing seems to be very popular today. I have heard more and more about seo firms around my town. They are an alternative to marketing and provide business's with a structured online marketing option. I am a business owner myself and think that I will enlist one of these company's abilities.
Posted by: Michael Cornelia | September 25, 2012 at 01:18 PM