Social media duder Chris Heuer writes, "I hope by now most of you know my new company Alynd is a 'creative' spelling of our brand concept of being ALIGNED. I've got a quick request for you to share your insights around this that would be really helpful for me if you can spare a minute or two."
Dudeuer, let me get this straight: You came up with a goofy name for your company and now you're prevailing on your 4,246 Facebook friends to voluntarily to spend precious mental energy sharing our "insights" around the numbnuts name?
This is the sort of thing that makes one worry about working for too many consecutive years as a solo practitioner. One's sense of one's importance can become misalynd.