My niece Brooke, when she was two years old, knew when the adults were pulling her leg. "Granddaddy," she'd say, "you're talking jellybeans."
Microsoft is looking for an executive communication professional “to drive a compelling and consistent executive storytelling framework, create and manage high impact keynote productions, and coordinate the delivery of powerful demos which best showcase our exciting product lines.” Contact: email@example.com.
As a leading expert in leadership communication and the revered facilitator of Leadership Communication Days 2014 (which you'd be an utter asshat not to attend, in Houston, Oct. 23-24)—I probably should pretend that I know exactly how to "drive" a "compelling and consistent executive storytelling framework."
But I confess! I don't! When it comes to "executive storytelling frameworks," I don't know the rhetorical clutch pedal from the figurative steering wheel from the metaphorical gear shifter!
Do you? Prove it!
Otherwise, we're going to have to face facts: Microsoft, you're talking jellybeans.