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March 03, 2011


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You got a howl out of me. Good going. This is much higher art than 1. I don't know who I'm writing this for. 2. I'll just make it for everyone. 1. I don't know who needs to see this. 2. I'll just send it to everyone.

Oh, I know that one. I used to call it the cafeteria method of writing. The reader goes into the cafeteria (aka article) and just picks up enough of whatever is in there to make a meal.

What about the strategy of 1. I actually have nothing to say. 2. Yet someone will pay me $5 an article to say it. 3. Great! Now I have a job with Demand Media, or another writers' sweat shop.

How about:

1. I don't believe a single word I'm writing.

2. You know how I know? I'm slumped in my chair as I'm writing it.

Courageously, Google is finally fighting Demand Media and the many content farms and reposters. If they aren't careful, Google will end up with a bloody chicken head on their front doorstep.

But more probably, a repost of a bloody chicken head.

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