People know everything (and what they don't know, they think they know)

In my latest post at McMurry.com, I argue that would-be providers of compelling corporate content have a staggering task. Unlike traditional corporate communicators, who have only to keep pace with their audiences' perceptions of the industry and company, content marketers "have to get ahead of it," and convince weary and wary readers this really isn't more corporate content with an edgy look.